The generalized abstraction of a hero permits every man to identify himself with James Bond, each supplying his own concretes which are illuminated and supported by that abstraction. It is not a conscious process, but an emotional integration, and most people may not know that that is the reason of the enjoyment they find in thrillers. It is not a leader or a protector that they seek in a hero, since his exploits are always highly individualistic and un-social. What they seek is profoundly personal: self-confidence and self-assertion. Inspired by James Bond, a man may find the courage to rebel against the impositions of his in-laws—or to ask for a deserved raise—or to change his job—or to propose to the girl he loves—or to embark on the career he wants—or to defy the whole world for the sake of his new invention.

- Ayn Rand. The Romantic Manifesto (1969).